YSL Manifesto Fall/Winter 2009-2010
For the last five seasons the YSL Manifesto has piqued the interest of the industry as a unique means of communication with the customer. Like past seasons, over half a million copies of the Manifesto will be distributed in the streets of Paris, New York, Milan, London, Tokyo, Hong Kong and, for the first time, […]
For the last five seasons the YSL Manifesto has piqued the interest of the industry as a unique means of communication with the customer.
Like past seasons, over half a million copies of the Manifesto will be distributed in the streets of Paris, New York, Milan, London, Tokyo, Hong Kong and, for the first time, Seoul.
The first 2,000 passerby in each city will receive the Manifesto in a custom cotton tote bag designed by Creative Director Stefano Pilati.
The free cotton tote features Christy Turlington in the Yves Saint Laurent Fall/Winter 2009-10 collection upside down, photographed by Inez van Lamsweerde and Vinoodh Matadin, and on the flip side is a list of what she wore.
“The Manifesto micro-site will feature archives of previous Manifestos, image and video teasers of the new edition, a Manifesto blog monitor and global countdowns to the September 12 distribution.
On September 8 the final cut of a behind-the-scenes video will be unveiled and on the date of distribution the site will unveil and allow downloads of the complete Fall/Winter 2009-2010 Manifesto”
Source: Dazed
