Paris, better known for its wine culture, is set to host Europe’s largest whisky and spirit tasting show.

For three days starting Saturday, 10,000 visitors will take part in tastings and masterclasses led by whisky masters Dave Broom, Salvatore Mannino and Ian Chang at Whisky Live Paris 2015.

More than 160 exhibitors representing 30 whisky-producing countries will be spread out across 4,000 square meters at the Cite de la Mode et du Design Exhibition Center along the Seine.

The show will serve as the launchpad for new whiskies from brands such as Karuizawa Distillery and Shinanoya in Japan and feature other spirits.

Mixologists Sean Muldoon and Jack McGarry of the Dead Rabbit in New York, which was recently named the world’s best bar at the premiere drinks event Tales of the Cocktail, will also be making an appearance.

Though wine consumption in France has been experiencing a steady decline, interest in whisky has been steadily rising.

The latest figures from the world’s leading wine and spirits fair Vinexpo found that the French are the leading consumers of whisky in the world ahead of the US and UK.

Consumption in 2014 amounted to 13.3 million cases, and is expected to rise 3 percent in the period between 2012 to 2016.

At the same time, interest in bourbon is also rising in France, with consumption set to grow 18 percent between 2014 and 2018 among the French. The world’s largest spirits consumer is the Asia-Pacific region.

Whisky Live opens September 26 and closes September 28.