The Story of Van Cleef & Arpels Through the 20th Century
A mystifying, meditative space awaits at Van Cleef & Arpels’ exhibition, ‘When Elegance Meets Art’, taking you through the maison’s rich heritage.
The poetry and elegance of Van Cleef & Arpelsā creations will be on display at Beijingās Today Art Museum from Apr 21 to Aug 5, 2018.
Van Cleef & Arpels’ exhibition ā ‘When Elegance Meets Art’ ā atĀ Beijing’s Today Art MuseumĀ celebrates the brand’s heritage and the role ofĀ jewellery inĀ women through pivotal moments in the early 20th century.
First presented in 2012 at Parisā musĆ©e des Arts DĆ©coratifs, including a collaboration in 2016Ā with Singapore’s ArtScience Museum, this exhibition hasĀ traveled toĀ China for for the first time. TheĀ maison is partnering with China’s first non-profit museum, making a half year stopover in Beijing’s up-and-coming art and foodie hood, Shuangjing.Ā Made up of over 360 creations from both the Van Cleef & Arpels Collection and private collections, the exhibition showcases some ofĀ the most emblematic creations.
The history of the Maison is studded with technical inventions, passed down byĀ generations the Mains dāOr.Ā This exceptional savior faire of these master craftsmen, combined with a rich imagination ā visitors can anticipateĀ an astonishing outpouring of creativity.
Beginning atĀ 1906, visitors will journey through decades of movements and trends curated in chronological order, ending your time travel by marvelling at contemporary pieces. The mood of discovery and mystique if reflected by the exhibition’s new home that is inspired by the misty effects and landscapes winding inĀ Chinese ink.
Below is a brief walkthrough of the significant eras that the exhibition celebrates.
The Roaring Twenties, aĀ carefree inter-war period, was immortalised by the iconic flapper girl that embodied the most independence and wantonness that women have ever experienced. Paris was the undisputed capital of the arts, luxury, and entertainment. The geometricĀ lines of Art Deco overshadowed Art Nouveau, althoughĀ naturalistic subjects continued to play an important part in the Maisonās history.
Despite the depressive Wall Street crash, the 1930s observed greatĀ innovations that helped to keep the spirits up. The minaudiĆØre in 1934 was a stunning technological advancement of the simple vanity case. The hard-case evening bag allowed the modern woman to include all the glamorous essentials, her lipstick, powder case, lighter and cigarettes into one compact, beautiful box.
SomeĀ designs wereĀ more figurative, with birds and stylized plant motifs to invoke aĀ sense of hope and joy. The Mystery Set, inspired by 19th-century Roman micro-mosaics, was known for it’s revolutionaryĀ technique of setting precious stones.
The workshop pace was slowed down by the onset of war, but emergedĀ one of Van Cleef & Arpels’ most recognisable motifs of hope, theĀ dancer.Ā FirstĀ debuted after Claude Arpels befriended George Balanchine, co-founder of the New York City Ballet, the maison’s relationship with dance continues till today. Last year, ‘Hearts & Arrows’ ā a collaboration with Benjamin Millepied’s (also known as Natalie Portman’s husband) L.A. Dance Project ā was staged in Singapore.
A time of reconstruction, creativity spurred onĀ withĀ technical innovation and new materials. ManyĀ majorĀ couturiers came up withĀ ready-to-wear collections, including Van Cleef & Arpels’ āLa Boutiqueā collection.Ā One of the pieces, the Zip necklace, remains to be one the most remarkable innovation within the field of High Jewelry today.
The hedonistic 1960s saw anĀ explosion of forms, colors, and materials, marked by the maison’s emblematicĀ long Alhambra necklaces in gold and set with a colourful spectrum of gemstones.Ā The influence of hippy counterculture also extended to Van Cleef & Arpelsā repertoire, with Indian jewelry inspired designs such turquoise,Ā and a number of birds and flowers clips.
In the 1970s, whileĀ precious stone jewelry (joaillerie) remained theĀ more popular design, precious metal jewelry (bijouterie) gradually broke free of traditional references to make its own mark. The approaching decades saw the emergence of more contemporary designs, simplicity and sobriety predominating.
In 2016, the Maison combined telling the time with its own dreamlike universe to create its first table automation. The result of several yearsā work and close collaboration between some twenty different workshops, the Automate FĆ©e Ondine brings this exhibition to a close in a truly enchanting way.
For more information on the exhibition, visit www.todayartmuseum.com