SWAROVSKI has opened a new Milan flagship on Corso Vittorio Emanuele, one of the city’s major pedestrian shopping avenues.

Swarovski’s new store is the company’s third in the city, and the 3,230-square-foot space runs over three floors, pulling together all the brand’s jewelry, watches and home décor together for the first time.

The boutique also shows off Swarovski’s ‘Crystal Forest’ design concept, with eco touches including LED lighting and recycled materials.

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ITALY is the second biggest-selling market for the brand, with the country now boasting 30 directly operated stores.

Celebrities including Eva Herzigova turned up for a launch party last week that showed off the store as well as the brand’s new Stardust bracelets.

The brand also added some exclusive models for the launch of the Milan boutique, including a two-tone version from the Spring/Summer 2015 collection, which will arrive in Swarovski’s other stores early next year.