Starbucks has launched its Starbucks for Life promo that will give 14 winners around the world a free pass to their stores for the next 30 years.

The estimated retail value? A whopping $54,000 in the US.

That’s not including the card itself, made of 10-karat hammered gold which has an estimated retail value itself of $5,000.

The card will entitle winners — 10 in the US, 3 in Canada and 1 in the UK — to be able to walk into any Starbucks store and choose a free food or beverage item every day for the next 30 years. That’s through 2045.

From now until January 5, 2015, customers who pay using a registered Starbucks card or their mobile app will receive a receipt with a unique sweepstakes code that can be entered online for their chance to win the gold card, or one of 482,000 instant prizes.