Rochas pop-up store at Galeries Lafayette
French luxury brand Rochas has unveiled a new pop-up store at the exclusive Parisian department store Galeries Lafayette.
French luxury brand Rochas has unveiled a new pop-up store at the exclusive Parisian department store Galeries Lafayette.
The pop-up store is designed to celebrate the French brand’s fragrances, accessories and ready-to-wear collection for Spring-Summer 2014 (the final showing from former creative director Marco Zanini).
Inspired by Tennessee Williams’s “Glass Menagerie,” the stand shows off the collection’s pastel (in orange, yellow, pale pinks and green), ivory and silver shades, matched with silk satin, velvet, organza, frosted lace and technical fabrics.
The label’s three luxury fragrances, Eau de Rochas, Eau Sensuelle, and Eau de Rochas Fraîche, are also on display.
The Rochas location is open from now until Saturday April 5 and the fragrances are also available in the perfume department of Galeries Lafayette.