Milan-based luxury brand Prada is teaming up with Italian publisher Giangiacomo Feltrinelli Editore for a new international writing contest called Prada Journal.

What are the realities that our eyes give back to us? And how are these realities filtered through lenses?

That’s the question posed by Prada as the theme of this latest artistic endeavour: an international short story competition designed to uncover and promote promising new literary talent.

Judged by Prada and Giangiacomo Feltrinelli, the contest’s winners will receive €5,000 and will see their winning story published as an online e-book, with a paper version distributed in Prada boutiques.

The details of the competition are tucked away safely in the terms and conditions on the Prada Journal site.  You’re free to write about whatever you fancy, with a focus on “views of the world. Images, marks, ideas,” but Prada advises that it won’t be publishing anything “sexually explicit or suggestive.” You must also do your best to avoid promoting “alcohol, illegal drugs, tobacco, firearms/weapons.”

Stories need to be roughly 4,000 – 8,000 words, although with typical Prada exactitude, they’d prefer “a minimum of 10 (ten) pages and a maximum of 20 (twenty) pages on A4 sized sheets, each page to contain approximately 400 words, written in Bodoni -DTC dim. 11 style.”

The contest starts April 18, with final entries due by June 18. Winners will be announced on December 31, 2013 and you can enter the competion by sending your efforts to pradajournal@prada.com.