Moschino has been named the guest brand at the upcoming Pitti Uomo men’s international trade show in Florence from June 16 to 19.

Creative director Jeremy Scott, who has presented two men’s collections in London, will be making his men’s wear debut in Italy with a runway show during the Tuscan city’s fair.

SHOP THE MOSCHINO “READY-TO-BEAR” COLLECTION

This year’s Pitti trade show wil also see the first exhibition dedicated to the work and style of Italian fashion icon Nino Cerruti and a runway show by British designer Thomas Tait as women’s guest designer, says WWD.

Carlo Brandelli, creative director of British tailoring brand Kilgour, will also introduce a new fashion project at Pitti Uomo.