The World Cup trophy will be carried in a custom-made Louis Vuitton trunk before it is presented to the winning team in South Africa in July, the Guardian reports.

The 18-carat gold trophy 32cm-high, 6,175gm trophy is currently transported in a battered aluminium case.

Fifa requested the world’s number one luxury bag manufacturer to come up with something a little more fitting.

‘When you have the most beautiful girl in the world you hope she will wear the most beautiful dress,’ said Jérôme Valcke, secretary general of Fifa.

The special case is being hand-made by one Louis Vuitton craftsman from its Asnières workshop near Paris, its price tag a closely guarded secret.

Although the company does not sponsor a World Cup team, its current advertising campaign features Zidane, Maradona and Pele playing table football.

According to Fifa, the cup will be brought into the stadium inside its bag and lifted out by a Louis Vuitton ambassador in front of one billion television viewers.