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Louis Vuitton opens pop-up store in Cannes

On the occasion of the Cannes International Film Festival, Louis Vuitton has opened a pop-up store on the Croisette. Next to its existing Cannes store, the temporary shop focuses on what the town is famous for: incredible films and elegant eveningwear. ā€œThe Maison celebrates its attachment to the city of Cannes by unveiling an exceptional […]

May 17, 2011 | By Luxuo

Louis Vuitton Pop Up store Cannes

On the occasion of the Cannes International Film Festival, Louis Vuitton has opened a pop-up store on the Croisette.

Next to its existing Cannes store, the temporary shop focuses on what the town is famous for: incredible films and elegant eveningwear.

ā€œThe Maison celebrates its attachment to the city of Cannes by unveiling an exceptional custom tailored store in homage to the world of cinema.ā€

Louis Vuitton Cannes window display

The store’s long central passageway evokes a pier, whilst screens embedded in the walls broadcast scenes which conjure a French-Riviera-meets-Twenties-Shanghai feel.

Louis Vuitton Pop Up store Cannes interior

The collection itself is displayed within three distinct sections : Cocktail Party by the Pool, Iconic Evening and Evening Grand Soir.

Louis Vuitton Pop Up store interior

Following through the promenade, a garden courtyard can be seen at the far end.

Louis Vuitton PopUp store Cannes

“Our new Cannes pop-up store, embedded in the Festival and CĆ“te d’Azur ambience, brings an alternative and exceptional offer to our clients visiting Cannes during the Festival as well as during the summer,” Yves Carcelle – president, chairman and ceo of Louis Vuitton – said.

LouisVuitton PopUp store

Louis Vuitton Cannes Evening Pop-Up – 24 boulevard de la Croisette – Cannes

LouisVuitton PopUp store Cannes

Via Vogue

LV Pop Up store Cannes interiorLV Pop Up store interiorLV Pop Up store Cannes


 
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