Yesterday, Land Rover debuted the all-new Range Rover Sport through a live event in which Daniel Craig drove the vehicle through the streets of Manhattan.

Current James Bond, Daniel Craig put the car through its paces, taking it from a container on the docks, through bustling New York streets and into Skylight at Moynihan Station on 8th Avenue where he was met by a crowd of celebrity guests including Zara Phillips and Jade Jagger.

The event, which included a short film entitled “Delivery,” showcasing the Bond star’s initial encounter with Land Rover’s latest premium off-roader, comes ahead of the Range Rover’s official unveiling at the New York Auto Show, which opens its doors to the public on March 28.