Culture / Events

Cartier Facebook fans can see new Air video

Cartier have collaborated with French band Air to showcase an exclusive new video from the electro group. Fans looking to see the video for “How Far Would You Go For Love” need to go to the luxury jewelry house’s Facebook page and select ā€˜Like‘. Cartier commissioned the clip as part of its True Love Has […]

Nov 11, 2011 | By AFPRelaxnews

Cartier Air MV

Cartier have collaborated with French band Air to showcase an exclusive new video from the electro group.

Fans looking to see the video for “How Far Would You Go For Love” need to go to the luxury jewelry house’s Facebook page and select ā€˜Like‘.

Cartier commissioned the clip as part of its True Love Has a Colour and a Name campaign, which features a series of videos celebrating romance.

Cartier Air music video

Air’s Nicolas Godin and Jean-BenoĆ®t Dunckel discuss the inspiration behind the clip in a behind-the-scenes video, detailing how the chance toĀ work with Cartier was “amazing” in a period where “music video budgets are getting less and less.”

http://youtu.be/b7C7Hd7I7RM


 
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