Apple on Saturday opened its biggest Asian store yet in Beijing, with hordes of shoppers descending on the three-floor complex that highlights the growing importance of China to the US tech giant.

The shop, on the major shopping street of Wangfujing in the heart of the capital, covers an area of 2,300 square metres (24,750 square feet).

China is now the second-biggest market for Apple after the U.S. but the company has also faced criticism for the conditions in which its products are produced in China.

The enthusiasm for the company’s gadgets among the country’s fast-growing consumer class was clear Saturday as shoppers quickly packed out the new shop shortly after it opened at 9:00 am (0100 GMT).

Around 100 people also waited outside to enter the store, Apple’s sixth official outlet in mainland China, according to an AFP journalist at the scene. Many other shops in China are also licensed to sell Apple products.

The popularity of Apple in China is such that the launch of new iPhone models has in recent years led to huge crowds jostling to get their hands on the smartphones and spawned a black market in the gadgets.