Contemporary design concept “Wrong for Hay” is launching a pop-up stall at London department store Selfridges during the London Design Festival.

The Hay Mini Market celebrates the start of London Design Festival, showcasing hundreds of pieces, including lighting, accessories, textiles, stationery and glassware and will remain throughout the Christmas season.

The store has been inspired by the concept of a supermarket and will feature products displayed on aisles of shelving.

“Wrong for Hay” first launched in 2013 at the London Design Festival. The Hay Mini Market will be open 7 days a week at Selfridges, Oxford Street.