The luxury UK brand Mulberry has moved its flagship boutique to 50 New Bond Street, only a few doors down from its previous address.

The new retail space reflects the brand’s ethical and ecological concerns features a loft-like warehouse vibe with vast open space and a bevy of freestanding fixtures.

The new 5,400-foot (501-square-meter) boutique sells accessories, travel and luggage goods, shoes, and women”s wear.

The new store design is the result of Mulberry’s two year collaboration with Universal Design Studio.

There’s even a giant inflatable model of the brand’s iconic “Bayswater” tote in the store window.

The video gives a sneak peak at the new store while explaining the new feature.