Culture / Design
Adidas & Pharrell Williams reveal Supershell collection
“Adidas Originals = Pharrell Williams Supershell” releases worldwide on August 7 in stores and at www.adidas.com.
Pharrell Williams has handpicked artists from around the world to redesign Adidas’s Superstar Shelltoe toe for the new Supershell collection.
In a new video from Adidas Originals, Pharrell discusses the work of the contributing artists, who include NYC artist Todd James, British-Iraqi architect Zaha Hadid, Japanese artist Mr. and US photographer-director Cass Bird on reinventing the shoe’s classic design.
In four additional videos, Pharrell focuses on each of the artists involved.
“Adidas Originals = Pharrell Williams Supershell” releases worldwide on August 7 in stores and at www.adidas.com.
