In order to celebrate the airline’s new in-flight bar, Virgin Atlantic has decided to create custom ice cubes in the shape of Richard Branson‘s head.

The bar will also incorporate a raft of additional innovations including the fabulous new champagne coupe glass, enhanced mood lighting and a new seating system to facilitate the most comfortable social experience in the air.

The ice cubes were created using the exact measurements of Branson’s head and have a level of detail not seen before in an ice cube, Virgin said.

It took six weeks for a team of four designers to create Sir Richard’s likeness. They used detailed photographic techniques and laser scanning technology to make the Branson ice cubes.