Rihanna Named Creative Director Of Puma
Rihanna has signed as creative director for German sportswear brand Puma and will work on a women’s capsule collection of clothing and footwear.
Rihanna has signed as creative director for sportswear brand Puma and will work on a women’s capsule collection of clothing and footwear.
Two tweets from the singer Tuesday indicated that she was in Germany and seemed toĀ suggestĀ that she would be repping the label.
Now a report published inĀ WWDĀ has confirmed the news. In addition to being a global brand ambassador, the 26-year-old “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio,” the brand told the publication.
“Signing Rihanna is a fantastic step for Puma,” explained Pumaās chief executive officer BjĆørn Gulden who praised “her global profile, her charisma and individuality, her ambition.”
Rihanna has previously worked on capsule collections with UK high-street brand River Island (collaborating with her friend Adam Selman).
In addition she has also created cosmetics with American beauty brand MAC and has modeled in campaigns for Parisian fashion house Balmain and Italian brand Gucci.