BALMAIN creative director Olivier Rousteing certainly knows how to recruit buzzworthy ambassadors.

After revealing a womenswear campaign featuring no less than five supermodels (Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober), Balmain has teamed with two fashion icons who love to be in the spotlight: Kanye West and Kim Kardashian.

Like the ads for the women’s line, the campaign for the Spring-Summer 2015 menswear collection is shot by fashion photographer Mario Sorrenti.

The first visual, unveiled on social networks, shows the couple on the verge of a passionate kiss. With its sultry and intimate mood, the image embodies what the brand is calling “#TheBalmainLove.”