Katy Perry has bagged herself another major fashion campaign — this time as the festive face of H&M.

The US pop star has been revealed as the star of the store’s 2015 holiday campaign and is set to feature in a global TV and print ad series which the brand promises will be “full of joy and togetherness for the holidays”.

“H&M was one of the places where I first began cultivating my personal style,” the global sensation says. “I have continued to love integrating H&M pieces into my wardrobe throughout the years.”

“One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget,” says Katy Perry.

The singer worked with Swedish director Jonas Åkerlund and photographer Dan Jackson on the campaign, with the first teaser image showing her looking festive in a snuggly snowflake patterned rollneck sweater and sporting a bright red bow in her hair.