To publicize the second round of David Beckham’s underwear line for H&M, the brand has unveiled nine 10-foot statues of the soccer star.

There are six Beckham statues to choose from in NYC, as well as two in Los Angeles and one in San Francisco. The statues will be on display until Aug. 31.

The 37-year-old footballer launched his first David Beckham Bodywear range at the beginning of 2012 and they became a huge success thanks to their comfortable fit.

In a statement he recently said:  “I’m very happy that so far people seem to like it, and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition.”

The affordably priced bodywear range includes vests and long-sleevers as well as boxer shorts and briefs and will be available at around 1800 H&M stores in 44 countries worldwide, as well as online.

Those who upload a picture on Instagram of a Beckham statue with the hashtag #HMBeckham have the chance to win prizes including ten mini statues (below) of the star, a pair of underwear signed by him and a $1,000 H&M shopping spree.