Italian luxury house Gucci is partaking in the global scavenger hunt organized by Jay-Z and search engine Bing in advance of the rapper’s book release.

The innovative marketing campaign physically placed pages from Jay Z’s memoir Decoded in various venues meaningful to the hip hop impresario, including the Delano Hotel in Miami and the Spotted Pig restaurant in New York.

Clues as to where pages were hidden were regularly revealed on the singer’s Facebook and Twitter pages as well as on a dedicated Bing website.

Last week, Gucci unveiled two of the book’s pages in the storefront windows of its Fifth Avenue flagship in New York.

Gucci creative director Frida Giannini fabricated a special leather bomber jacket for the occasion with text from two pages of the book printed on its lining.

The jacket will remain on display until November 16 when the book goes on sale and will subsequently be gifted to Jay-Z.

Featuring an image of Andy Warhol’s ‘Rorschach’ on the cover, Decoded is a memoir of the multi-platinum artist from his rough childhood in the Brooklyn projects to his music stardom.

Source: AFPrelaxnews