Following the London 2012 Olympics, athletes who captured the public attention during the games have been chosen by major fashion, luxury and beauty brands to be spokesmodels. A look at some of the athletes cast by fashion.

Michael Phelps
The athlete with the most medals in Olympics history became this August, a new face of French luxury accessories brand Louis Vuitton.

Aimee Mullins
In February 2011, the double amputee was chosen as a face of l’Oréal Paris.The American athlete participated in the Paralympic Games of 1996.

Usain Bolt
Since the Jamaican sprinter’s incredible performance at the Beijing Olympics of 2008, the fastest man in the world has been a spokesmodel for Puma.

Jessica Ennis
British heptathlon at the Games of 2012, Jessica Ennis was recently chosen as the face of Omega watches.

Oscar Pistorius
Nicknamed the “Blade Runner,” South African sprinter Pistorius was chosen in 2011, as the face of Thierry Mugler fragrance ‘A Men Pure Shot.’

Chad Le Clos
The South African swimmer joined the ranks of Omega spokesmodels following the London Games.

Laure Manaudou
En 2009, the French swimmer and 2004 Olympic champion posed for aesthetic treatment company LPG Systems.