Gucci has presented the first images of its “Forever Now” campaign featuring Princess of Monaco Charlotte Casiraghi, daughter of Caroline of Monaco.

A young show jumper, Charlotte Casiraghi was photographed in an equestrian setting. The princess models items featuring the brand’s signature red and green stripes in a campaign celebrating its heritage.

A young equestrian show jumper, she has been called a natural choice for the brand since she has attended several editions of the Gucci Masters — including the last edition where she competed in the International Jumping Competition.

Casiraghi follows in the footsteps of Evan Rachel Wood and Natasha Poly, who have also represented the Italian fashion house.