GUCCI has announced it will release a cosmetics range this September, and Charlotte Casiraghi has been chosen to front the campaign.

The products, which include Gucci Eye, Gucci Face, Gucci Lip and Gucci Nail items as well as brushes and preparation products, will appear with a campaign shot by Mert Alas and Marcus Piggott starring Charlotte Casiraghi.

“Charlotte was a natural choice as she embodies the modern iconic Gucci woman. Aside from her striking beauty, she is sophisticated, successful and iconic. A wonderful ambassador for Gucci,” said Frida Giannini.

The Monaco-born royal shares a passion for equestrianism with Giannini, who designed an exclusive line of competition horseriding gear in 2010. The daughter of Princess Caroline of Monaco, Casiraghi has previously appeared in the Gucci ‘Forever Now’ campaign.

The Mert & Marcus images will be joined by a film directed by famed art director and filmmaker Fabien Baron.