Mexican beer brand Corona has launched a new hotel in Madrid, called “Save the Beach hotel” and made entirely of rubbish.

It is constructed out of 12 tons of items found littered on Europe’s beaches and is designed to raise awareness of the plight of coastlines and seas around the world.

Designed by German artist HA Schult, it will be open to visitors in the Spanish city between January 19 and 23, coinciding with a tourism fair held there — a similar exhibit was installed in Rome for the World Environment Day week.

More of a wooden shack than a five-star establishment, the walls of the Beach Garbage Hotel are strewn with detritus dragged up by the tide, recovered from landfills or snapped up at flea markets.

Among the wall decorations: Plastic drums, wooden frames, musical instruments, striped socks, tyres, and children’s books.

About 30-40 percent of the objects adorning the hotel were picked up from beaches in Britain, France, Germany, Italy and Spain.

In the five rooms there are street lights, wobbly sideboards, and torn Persian rugs, ready to welcome the lucky winners of a Facebook competition whose prize was a free stay.

Corona promised that they “will not enjoy the comforts of a luxury hotel but live an experience with a strong environmental commitment.”

“It shows the damages that we are causing to the sea and the coast” said HA Schult, who is most famous for his touring work ‘Trash People’.

“It reflects how things can end up if we do not take care of our planet. We live in the era of trash, and we run the risk of becoming trash. Do we really want such a world?”