Choi Seung-hyun, better known as T.O.P., is no stranger to the Asian music scene. Hailing from the very popular South Korean band Big Bang (V.I.P.s raise your hands!), T.O.P. has an enormous fan following – and it is this reach that Sotheby’s is trying to tap into. For the first time ever, Sotheby’s Hong Kong has invited a young art collector – that means T.O.P. – to curate a contemporary art sale, in a bid to encourage a younger audience to get interested and involved in the art market.

In case you didn’t know, T.O.P. wasn’t chosen merely for his fame – he’s also a fan and collector of modern art. One need only look to his Instagram for an illustration of our point: apart from the occasional selfie, it is full of art. In an exclusive interview with Men’s Folio Singapore, T.O.P also reveals that he comes from a family of artists, so he’s even had some art “training” to his name. Throw in his role as co-curator for Singapore’s ArtScience Museum’s 2015 exhibition “The Eye Zone”, as well as his Visual Culture prize at the Prudential Eye Awards, and the logic behind Sotheby’s choice in T.O.P. becomes clearer.

While the exact lots in the auction have not been announced yet, Sotheby’s contemporary art sale has already been scheduled for October 3, 2016. A portion of the proceeds raised during the auction will go towards the Asian Cultural Council, which offers grants, programs and support to artists in order to encourage cultural exchange.

Watch the video below for more information. (Or, if you were here more for T.O.P. than the art auction, watch the video below to stare at his handsome visage.)