Champagne producer Moët & Chandon is ending its relationship with Scarlett Johansson and replacing her with tennis star Roger Federer as brand ambassador.

The 17-time Grand Slam champion will take centre stage in the French company’s upcoming advertising campaign, which is due to be revealed in March 2013.

The terms were not disclosed but according to reports it could be worth as much as $30 million over five years.

Federer shared his thoughts on his new role in representing Moet & Chandon in a video on Moet’s Facebook page, www.facebook.com/moet.

The video also offers a peek into an exclusive photoshoot with stylemaking photographer Patrick Demarchelier.

“It’s more than just an honour to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition,” said Federer.

Moët & Chandon is already the official champagne of tennis tournaments including the ATP World Tour and ATP World Tour Finals, the French Open, the Shanghai Masters and the US Open.