Emporio Armani has uploaded a video on the making of its Spring-Summer 2014 Underwear campaign. A scantily clad Luca Dotto poses to show off the luxury brand’s latest briefs and boxers.

Tanned, muscular and perfectly proportioned, the Italian athlete also poses for the Eyewear campaign, as he did for the Fall-Winter 2013-2014 season.

The swimmer, who is known for his short-distance freestyle performance, is not the first athlete to model for Emporio Armani.

The Italian design house has often recruited sports champions for its Underwear campaigns. Cristiano Ronaldo and Rafael Nadal both showed off their muscles in Emporio Armani briefs in 2010 and 2011 respectively.