Karl Lagerfeld is directing Magnum ice cream’s latest advertising campaign, which features American actress Rachel Bilson.

The three-piece film series will be revealed on April 21st during the Tribeca Film Festivalfor the debut of an original film series.

Simultaneous to the exclusive premiere at the Tribeca Film Festival, the lead film will be released to viewers around the world on Magnum’s Facebook page.

The films will feature Rachel Bilson in three scenarios that show her unwinding with a Magnum ice cream bar.

“Photo Mood” features Rachel Bilson as an annoyed famous model who finds the pleasure she’s been seeking in the form of a smooth and delicious Magnum ice cream bar.

“Applause” stars Rachel Bilson as a world-renowned prima ballerina who, when unexpectedly faced with an over-zealous throng of fans and the amorous embrace of her boyfriend, played by internationally renowned model Baptiste Giabiconi, evades them all to savor a moment for herself by enjoying a Magnum bar.

In “Art Class,” Rachel Bilson is an art student obsessed by her strong desire for a Magnum ice cream bar, and is then inspired to create a beautiful work of art as she satisfies her craving.

The first trailer of the films will post on the Magnum Facebook page on April 19, ahead of the films’ premiere during the Tribeca Film Festival and on Facebook.

Rachel Bilson also appears in global print and television advertising. The print ad, which debuts in May, is also shot through the creative lens of Karl Lagerfeld.