Former Chanel model and Parisienne par excellence Inès de la Fressange is putting the Paris back in L’Oréal with a new partnership announced March 30.

Paradoxically for a youth-obsessed industry, 53-year-old Fressange has rejuvenated fashion brands such as Roger Vivier, but L’Oréal hopes for the La Parisienne author to exude “timeless French chic” as ambassadress for the brand.

She joins L’Oréal’s diverse range of spokesmodels that includes Milla Jovovich, Beyoncé Knowles, Diane Keaton, Diane Kruger, Eva Longoria, Jennifer Lopez, Freida Pinto, Gwen Stefani and Kerry Washington.

Details of the partnership are yet to be announced. Source: Relaxnews