The immense popularity of the Pershing brand on the Chinese market has been reconfirmed for 2009, too.

An awards ceremony was held recently in the elegant setting of the Hotel Pudong Shangri-La in Shanghai, during which Pershing, a Ferretti S.p.A. brand and famous Italian shipyard specialising in the production of luxury yachts, was presented with the important “Best Luxury Performance Yacht 2009” award, following data issued by the “Best of the Best” survey.

The “Best of the Best” is the most authoritative survey which the Editorial Office of “The Hurun Report”, an important Chinese magazine devoted to the financial world and luxury, has drawn up every year for the past five in order to make an in-depth investigation of the lifestyles and spending habits of the most prominent figures in the Chinese economy.

Between May and November 2008, Hurun Report surveyed 345 Mainland Chinese US Dollar millionaires, of which 131 have personal wealth of over US$10 million.

The survey analysed the spending habits of Chinese entrepreneurs, determining what they purchase and how the representatives of a market which is increasingly more important at an international level spend their money.

“If you consider that we’ve been operating on the Chinese market since 2004, the strength and prestige acquired by the Pershing brand in such a short time are excellent signals of how Asian markets are now ready to welcome innovative products featuring extremely high quality,” declared Tilli Antonelli, Chairman and Founder of Pershing.

“Moreover, this award is also a tangible demonstration, and makes us optimistic regards the results which a thriving market like that of China can guarantee.

We are proud to be able to represent the very best of Italian tradition and quality abroad, too.”

This award coincides with delivery of the first Pershing 50’, the last of the Pershing yachts to arrive in Hong Kong. Source: Pershing / Rudderblog