Louis Vuitton Japan has created an original game for mobile web SNS and game portal site Mobage Town by DeNA.

The free game, called Precious Cargo, will have a limited run from June 25th to July 7th.

The game invites participants to arrange the brand’s icons in a specific formation to reveal images of the latest products.

The game’s background is also composed of the distinctive Louis Vuitton monogrammed pattern.

The initiative follows the opening by Louis Vuitton of a conceptual retail space, /underground/, in the Ikebukuro branch of the Seibu department store chain last month.

Japan remains one of Louis Vuitton’s largest global markets.

Surveys have indicated that up to 92 per cent of Japanese women own a Louis Vuitton handbag.

Source: brandrepublic.asia