Dolce & Gabbana have launched Rose The One, a new rose-centered flanker to 2006’s Dolce & Gabbana The One fragrance for women, based around the idea of a rose perfume.

The image of the perfume will be embodied by Scarlett Johansson, who was made to look like a total strawberry blonde to go with the fragrance and the strawberries she is eating in the commercial.

Stefano Gabbana told WWD: “For Domenico and myself, roses have always been our favorite flowers, our gardens are full of roses in every color and type.”

“This fragrance has a perfume that Dolce & Gabbana has never done before. We’ve never done something so explicitly linked to one flower before,” said Dolce.

The notes include blackcurrant, pink grapefruit, mandarin, lily of the valley, rose, litchi, peony, Madonna lily, ambrette seed, sandalwood, musk and vanilla.

Filmed in a Los Angeles studio, the commercial depicts Johansson in a custom-made, curve-hugging Dolce & Gabbana rose pink tulle dress, lounging on a bed in a boudoir, eating strawberries and recounting a story about a past love.