Tom Ford thinks consumers would be ‘surprised’ by the number of men who secretly wear cosmetics.

The designer made a personal appearance at department store Bergdorf Goodman in New York last week for the opening of his in-store Tom Ford Beauty Boutique.

The creator revealed in a video interview with style.com that he also expects gentlemen to use products from the collection

His beauty line is also available internationally in stores such as the UK’s Selfridges and Italy’s La Rinascente.

Speaking about male cosmetic, Ford said; “I know a lot of men with wives and kids you’d be surprised. “I have an eye for it so I know exactly what they’re doing.”

Discussing some of his favorite items from his beauty line, Ford said Shade & Illuminate contouring cream helps women (or men) change the architecture of their face while looking completely natural.

Source: AFPrelaxnews – Photo: Billy Farrell / Stylelist