Revealed at the Geneva Auto Show in Switzerland this week, Aston Martin announces Q by Aston Martin – a new era in personalization.

Q by Aston Martin is a service that goes beyond the standard palette of paint, leather and trim finishes, taking the company into a new era in personalization.

A team that brings Aston Martin’s designers together with the company’s engineers and highly experienced craftspeople, allowing customers to enhance and personalise their Aston Martin with meticulous attention to detail.

The service can be extended to interior and exterior styling, offering almost endless opportunity for expression.

Thanks to Aston Martin’s unique VH (Vertical Horizontal) Architecture, the philosophy that forms the backbone of its sports cars, the company has evolved a fast, flexible and modular approach to engineering.

With Q by Aston Martin, the ability to commission the design and manufacture of your unique car is now within reach.

Q by Aston Martin can help to design and procure luxury items beyond the customers’ car. This could extend to supporting the customer’s architect to design their house, or creating colour themes and materials for the interior specification of a yacht.

The Virage Volante model presented at Geneva show has been enhanced and personalised to include unique colour and trim finishes, as a one-off showcase for the possibilities offered by Q by Aston Martin.

The Virage Volante, with a bespoke Mariana Blue satin paint finish with an interior that includes blue carbon fibre, saddle leather floor mats, and striking yellow detailing, together with exclusive concept components, including a header mounted trackday HD video camera, luggage rack and striking forged, diamond turned wheel.