The name Rolls-Royce is synonymous with the peak of luxury. To maintain this standard, the company has decided to open up a Summer Studio in the heart of Porto Cervo on the island of Sardinia, Italy. The city boasts of being one of the most popular yet least known haunts of the world’s elite; it is exactly this chunk of the populace that the brand is aiming to sink its teeth into. With the studio, patrons of true luxury will have their very own hub to enjoy high society and fine living, ongoing until September.

A host of Rolls-Royce automobiles will occupy their highly contemporary space located at the Promenade Du Port but Rolls-Royce Motor Cars is not just aiming to sell the cars. The whole point of the studio is to let visitors get a glimpse of the lifestyle, not just beautiful machines. In the day, you can experience rides around the roads of the island in models such as the Rolls-Royce Dawn – the marque’s newest and most social Drophead Coupé ever created. By night, the place transforms into a harvest of social activities, with exclusive gatherings and an upbeat atmosphere allowing connoisseurs to mingle.

“Connoisseurs of true luxury are seeking an unforgettable experience in their pursuit of perfection… The worlds of fashion, art and design collide to create an ambient atmosphere which embodies the spirit of Rolls-Royce” commented Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce, on the whole concept behind the studio. True enough, the furniture and decoration are specially commissioned to ensure a totally exclusive and luxurious experience.

If you’re heading down to Porto Cervo during this period – this may well be worth checking out. Perhaps the whole experience will be convincing enough for you to invest enough to let you own one of their fine models for yourself.