McLaren has confirmed its flagship London dealership will be based at One Hyde Park in Knightsbridge.

Strategically located between Harvey Nichols and Harrods, the landmark development is due to be completed at the end of the year.

Jardine Motors Group, McLaren Automotive’s London dealer, has secured the largest ground floor retail unit for a high-profile showroom.

It is planned to open in early 2011, prior to the spring launch of the MP4-12C, the first in McLaren Automotive’s new range of high-performance sports cars.

Since the launch of McLaren Automotive in March 2010, more than 2700 potential customers have shown interest in the company’s first sport car, which will cost upwards of £125,000.

McLaren London is anticipated to be McLaren Automotive’s leading European retailer and, potentially, the busiest in the global network