The Maserati Kubang SUV concept, unveiled yesterday at the Frankfurt motor show, is the company’s answer to the success of the Porsche Cayenne.

The new Kubang was created by the Maserati Style Center headed by Lorenzo Ramaciotti and despite its Jeep platform, is supposed to be all Maserati.

Maserati has also promised that the production version will be powered by a new-generation high-tech Maserati proprietary engine designed in Modena by Paolo Martinelli and produced in Maranello by Ferrari.

Everything from the style, engine, suspension, brakes, handling, and performance is said to be in continuity with the brand’s core values of sportiness, style, elegance, luxury, performance and craftsmanship.