Just like Ferrari, Rolls-Royce has confirmed that 2013 was a record year for clients customizing their cars and the trend looks set to continue.

Rolls-Royce says that bespoke customization requests are nearing the 100 percent mark and that 2013 was the busiest its team of artisans and craftsmen have ever been. In all, 95 percent of the 3,630 cars it sold globally over the past 12 months left the factory with bespoke options.

This includes 90% of all Rolls-Royce Wraiths, the company’s newest and most powerful car, which only went on sale in mid-2013. And when it comes to customization, the Middle East is the most demanding region, 99% of Ghosts and Phantoms arrived in the region with a personal touch.

Globally, the company’s flagship Phantom remains the most popular car for customization for all clients, wherever they are based, with 98% of US Phantom owners and 95 percent of European clients specifying bespoke details or features. In Asia the trend is not yet as well established — only 86% of customers in the region decided to get creative with their care.

“This continuing growth in Bespoke sales in 2013 proves the fact that Rolls-Royce is the home of Bespoke in the luxury world,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.