COLETTE, a high-end retailer located near the Louvre, showcased the new Apple watches on Tuesday as part of Paris Fashion Week.

The day started early with a try-on event for fashion VIPs – including Karl Lagerfeld and Vogue editor Anna Wintour – hosted by Jony Ive, Apple’s head of design, and Marc Newson, its newest high-profile design hire.

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Though the smartwatch couldn’t be touched, this one-day showcase at Colette marks the first time that the Apple Watch has been displayed outside of an invite-only event.

Members of the press had the opportunity to see the Watch up close when it was unveiled a few weeks ago, but the experience was not extensive, given the watches on display at the time were not working models.

The boutique had devoted its entire window display to the Apple Watch in a display that was inspired by the device’s multiple circle operating system.

No word yet as well if the smart watch will be sold in Colette, although the idea was considered interesting by APPLE representatives.