The up-and-coming Brazilian soccer star is the latest footballer to show off his talents in a high-profile underwear and jeans campaign.

Twenty-two-year-old Oscar dos Santos Emboaba Júnior, best known as Oscar when he plies his trade for Chelsea Football Club and the Brazilian national side, is something of a favorite with the fans.

Now he’s joining the ranks of some of football’s biggest stars, with a campaign for CALVIN KLEIN shot especially for the Brazilian market in London by photographer Daniel Jackson.

It’s the first time the brand has created advertising especially for Brazil, and the images are designed to tie in with the multi-platform “show yours. #mycalvins” digital campaign, which launched globally earlier this year.

The billboard and magazine ads are sure to get plenty of attention with the eyes of the world on the Seleção as Brazil hosts this year’s FIFA World Cup