The youthful second line from the Alexander McQueen fashion stable has revealed its darkly playful new campaign for Spring/Summer 2014, photographed by fashion legend Steven Klein in London.

Perhaps the most arresting image in the new McQ campaign is that of Frank Le Bon wearing his Spring-Summer outfit with a twisted face-paint makeup look that sits somewhere between clown and kabuki.

Le Bon was joined on set by models Sean Semmens, Arwel, Ine Neefs, Brogan Loftus, Declan Cullen, and Edward Kasisopa.

The young cast occupy a club-like space, with stuffed animals and CCTV cameras lurking in the background, perfectly matching the brand’s dark and rebellious aesthetic.