Jaeger-LeCoultre has created two custom watches set to be auctioned off at Sotheby’s in New York City for the RED campaign to fight AIDS, Tuberculosis and Malaria.

Ready to go under the hammer on November 23, both the Atmos 561 by Marc Newson clock and the Memovox Tribute to Deep Sea watch have been given special red color accents for the auction.

The Memovox Tribute to Deep Sea was remade as a tribute to the legendary diver’s watch from 1959. The luxury watch features a red dial and the RED logo engraved on the case-back.

The Atmos 561 was customized by Sir Jonathan Ive and Marc Newson and sports red accents on the hands, the month indication and the calibre’s logo, as well as a RED and Marc Newson logo on the back

Other luxury items in the sale include a red Hermès riding saddle (estimated at $100,000 – $150,000) and a pair of bespoke Christian Louboutin studded boots (estimated at $20,000 – $30,000).