Veuve Clicquot has come up with a new form of innovative packaging made with potatoes and recycled paper that can keep the bottle chilled for up to two hours.

Created by French designer Cédric Ragot, the Naturally Clicquot bottle cover is made from potato starch and recycled paper, and is likewise recyclable.

The cover can keep a bottle of the brand’s Brut Carte Jaune cold for up to two hours once it’s been chilled in the fridge beforehand. A user-friendly handle allows for easy transport.

In 2011, Belgian designer Mathias Van De Walle created a foldable origami-style champagne bucket for Veuve Clicquot that could be reused up to four times.

The Naturally Clicquot cover goes on sale around the world from October in a set with a bottle of Brut Carte Jaune for €43 (US$58).