Jonathan Anderson, head of the J.W.Anderson fashion label, has been named creative director at Loewe, replacing fellow Brit Stuart Vevers who left the Spanish label after nearly six years.

The deal will also see Loewe’s owner LVMH take a minority stake in the J.W.Anderson brand. This week the Paris-based luxury conglomerate, which owns Louis Vuitton, Givenchy and Fendi among others, announced that it had also invested in shoe designer Nicholas Kirkwood.

“For me, the process that led to this exciting partnership has been a natural one,” he said. LVMH has the resources and expertise in sharp, modern luxury and I believe we can work together to create something new. I am equally thrilled to join the house of Loewe, one of the oldest leather-goods houses in the world, where I have found an exceptional craftsmanship combined with purity and lightness.”

The son of an international rugby star, Anderson first trained as an actor, before finding his way into fashion via the world of stage costume design. At 29 years old he’s already a fashion superstar.