Gucci is the first luxury brand in Italy to join the Google Business Photos, which allows customers to explore a store space from the comfort of their own home.

Google Maps users can now travel from the street into and through the menswear boutique in the Brera area of Milan. The store, which opened in June, is the first-ever Gucci flagship dedicated to men.

The Google Business Photos project essentially works like an indoor version of the Californian tech giant’s Street View feature, which allows you to navigate through the environment via immersive street level photography, stitched together into a seamless digital environment.