The royal meeting at Ascot Racecourse, one of the most prestigious and traditional events on the British racing calendar, has signed its first ever official sponsor in Swiss watchmaker Longines.

Royal Ascot, a five-day meeting which takes place each year in early- to mid-June, has never previously allowed such clear-sut sponsorship.

Longines has provided timing services at the course for six years, but the new deal, under the official designation of ‘official partner of Royal Ascot’, is likely to be worth a seven-figure sum annually.

There will be a branded chronometer close to the winning post and an elegant clock in the Parade Ring throughout the year, including at Royal Ascot and on QIPCO British Champions Day.

This year’s Royal Ascot will run from Tuesday 18th to Saturday 22nd June and is expected to attract some 300,000 spectators.

Source: sportspromedia