Jennifer Garner is the star of a new campaign for Italian luxury brand Max Mara, with the label officially launching the campaign Thursday at a glamorous dinner in New York City and releasing a video.

The Hollywood actress was shot by famed fashion photographer Mario Sorrenti in the latest Max Mara accessories campaign, showing off the label’s new Jbag and sunglasses.

With print advertising set to hit the September issues of magazines under the slogan ‘Timeless is Now’, the debut celebrity face for Max Mara was revealed in a glamorous dinner at Bills 54 in the Big Apple on Thursday evening.

Garner wore a black satin cocktail dress (below) at the event, which also drew appearances from singer Solange Knowles, “Mad Men” actress Christina Hendricks and model Molly Sims.