Four of the world’s leading fashion editors are putting their signatures on the visual identity of Prada stores in New York, London, Milan, and Paris for the upcoming fashion season.

Following the order of the fashion week season, W Magazine’s Alex White will start the project with the New York Broadway store.

Love’s Katie Grand will then apply her vision to London’s Bond Street location.

Olivier Rizzo, who works independently with V, Another Magazine, Arena Homme Plus and Love will focus on Milan’s Via Monte Napoleone store.

Finally French Vogue’s Carine Roitfeld will bring her distinctive point of view to the Avenue Montaigne boutique in Paris.

The project called ‘Iconoclasts’ will be fully documented on prada.com.